thetallpaul: So he's come out and said he's not retiring and it was all publicity.
Without that the world would have had no idea about this fight. Despite it having one of the biggest draws in the sport fighting. I'd love to know if it was the plan all along or is this being spun now he changed his mind
Think you gotta remember this may not be just about publicity
1) He shows that the UFC do not own him. This helps him negotiate better rates and also just shows UFC that he isn't their bitch and he is his own man - remember Bellator are paying incredddddddddible wages atm so yeh it puts him in a nice spot for sure.
2) Imagine the film, tv and endorsement offers he received when he put out that tweeet.....
Guy is smart imo.