I think two ways to go here for me OOP. If I think CO will cbet most times, I can go for a check-raise flop but that isn't always the case multiway.
I think betting out bigger on the flop would be good here, nearly pot size on that texture 3-handed, lots of hands can call that board including overpairs and draws, so we don't want to make it cheap for them imo.
After that it's just cooler time imo, nh, reload, move on.